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The Fourth Industrial Revolution Is Here. Are You Ready? @CenturyLink

A fourth industrial revolution is under way, and the driving force behind it is data. How effectively organizations acquire, analyze and act on data to accelerate innovation and go-to-market strategies for new products and services will have a major impact on their future success.
Data insights analyzed from a plethora of sources – mobile devices, POS systems, websites, invoicing, inventory and supply chain platforms, customer relationship management (CRM) systems, and Internet of Things (IoT) sensors – teach organizations about customer preferences and habits. The challenge is to monetize those insights to more accurately target customer needs and differentiate from competitors.
This is achieved through software – specifically, through applications. Apps are how value is generated and delivered from all the technology infrastructure and data. At the end of the day, the app is what enables an organization to create new connections with customers, suppliers, partners and other stakeholders anytime anywhere.
Companies that have a digital-first strategy are starting to reap the benefits, with 32% of them telling IDG Communications that digital business has boosted their revenue by an average of 23%. Currently, according to IDG, 89% of organizations have committed to a digital-first strategy to improve employee productivity, enhance customer experience and drive revenue growth.


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