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Libro: The Innovator's Dilemma (Clayton Christensen) #innovation #futuro

The Innovator's Dilemma.jpg"The Innovator's Dilemma" by Clayton Christensen. Via Wikipedia.

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, generally referred to as The Innovator's Dilemma, is the most well-known work of the Harvard professor and businessman Clayton Christensen.

First published in 1997, Christensen's book suggests that successful companies can put too much emphasis on customers' current needs, and fail to adopt new technology or business models that will meet their customers' unstated or future needs. He argues that such companies will eventually fall behind. Christensen calls the anticipation of future needs "disruptive innovation," and gives examples involving the personal computer industry, milkshakes, and steel minimills.

As the title states, the innovator’s ‘dilemma’ comes from the idea that businesses or organizations will reject innovations based on the fact that customers cannot currently use them, thus allowing these ideas with great potential to go to waste. It goes into great detail the way in which ‘successful’ companies adhered to customer needs, adopted new technologies and took rivals into consideration, but still ended up losing dominance in their market.

The book's reception around the world suggests that it may help leaders of organizations see the problems or changes coming their way, whilst showing them how to respond.

Source: https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma

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